Democratized learning, grounded theory, personas, org charts — oh my
work from Q1–2 2019
PDF version:
Context: research at Asurion
The opportunity:
Hearing a common question
[interlude] a stroke of luck
Collaborative framing as a path to buy-in
The study
Approach and research design
Exploring the problem space through co-creation
Understanding the human context through ethnographic immersion
Getting buy-in for insights before we had them
Insights & artifacts
A library is the nuggets you tag along the way
A beautiful mess
Share outs & activation
The rollout
Share screen, record, upload PDFs, hit publish
Who doesn’t love a good card deck?
Putting it all to work, with co-creation!
Climbing the ladder together
Impacts: Ripples, waves, and rocking the boat
Research competency: designers as partners in research
Product decisions: a persona, no longer left behind
A research practice: making the task force permanent